Question: What’s the difference in the listener’s experience between the playful noise made by Bert as a one-man band in Mary Poppins and the flowing, melodic symphony of Michael Giacchino’s Married Life from the film Up? The answer is in the processes that transform sound waves into electrical signals for the brain. To be heard, to be able to hear and listen to what matters, is simply too important to be left to subjective chance when objective science is available to inform

Since the times of the ancients the didactic tradition preceded the written word in recording human history. Through stories and rich aural gobbets of information epic tales cascaded from generation to generation. As children our first words define our relationship with the world and to be human is to communicate. Our sense of hearing is vital to our understanding of the world, whether it’s news, good or bad, local or international. It’s always on and creates a dimension o

Audio is intimate, portable, emotional and oddly forgiving. It doesn’t demand that you sit still or look polished. Audio fits into real life. It moves alongside us; on a walk, in the gym, commuting, thinking or avoiding thinking.We are living in an attention economy that has become visually exhausting. Everyone is competing for visual attention. Screens are crowded, feeds are saturated, and consumers are increasingly skilled at filtering out anything that looks like an ad, a