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Our Story

Hello. We’re Echometrix.

The planet today, is awash with artificial intelligence…so we’ve set out to provide a life raft for your audio content.

 

If you can hear it, we can analyse it…

 

Echometrix unlocks the value in predictive audio attention intelligence by combining machine learning with human intelligence to bring our partners and clients a new generation of audio content analysis.  We’ve established a set of baseline profiles to help create the perfect audio content which, linked to sales high performance data will instantly delayer your content in progress and identify how and what it is delivering and how to specifically improve it in production to ensure you publish perfect human ready audio content.

Mark Bainbridge | Co-Founder

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The Minds Behind the Technology

Our technical experts and engineers are dedicated to pushing the boundaries of acoustic analysis and immersive sound technologies.

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Chief Revenue Officer | Founder

Mark Bainbridge

Mark has over four decades of of experience as a business leader across sectors including the MOD, FS and technology, latterly as a serial CMO and start up entrepreneur. Echometrix is his fourth to date...

Mark Bainbridge LinkedIn profile

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Chief Strategic Officer | Founder

Toby Richards

Toby is a seasoned and industry acknowledged strategic leader, spending the last decade guiding the entertainment and gaming industry through AI and technology. He is currently working on his PhD.

Toby Richards LinkedIn profile

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Chief Science Officer | Founder

Hamit Soyel

Hamit is a Research Fellow at QMUL. He is an expert in application of cognitive science to NHS and the inventor of a number ofbiological algorithms, most notable is the Dragonfly AI algorithm. 

Hamit Soyel Linkedin profile

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Chief Technology Officer | Founder

Ed Russell

Ed builds technology solutions and is a key part of Initials technology labs. He has been instrumental in re-platforming the Motability online presence. 

Ed Russell LinkedIn profile

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Chief Insights Officer | Founder

Richard Maryniak

Richard has built a number of insight businesses and functions including BeMe Black Swan and Citizen Good (an environmental responsibility agency).

Richard Maryniak LinkedIn profile

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Chief Creative Officer | Founder

Edie Bainbridge

Edie works as a  stunt performer alongside designing the creative for Echometrix. She has a background of working in operations and insights in the AI industry, most notably previously in Dragonfly AI.

Edie Bainbridge LinkedIn profile

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Louisa Livingston

Chief Innovation Officer | Founder

Louisa has 20+ years at the intersection of Insight & Data, Innovation, Digital and Experience. With a strong background in entertainment, publishing and consumer behaviour including EMI Music and Hachette Publishing.

Louisa Livingston LinkedIn profile

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